We proud of our commitment to clean ingredients and hair health.

At the heart of our values is simplicity. We believe that less is more when it comes to hair care. Our product is formulated with simple ingredients that have a purpose, without any unnecessary additives. We prioritize the ingredients that make up this amazing natural product, and we don't dilute their effectiveness with other popular but unnecessary components. Discover the power of simplicity with our daily hair wash.

Cocomidopropyl Betaine is a natural alternative to harsh chemical treatments such as sulfates. It helps naturally boost the conditioning properties of the product, making hair softer, smoother, shiny, and more manageable. It is a great ingredient for people with sensitive scalps.

Babassu Oil (Orbignya Oleifera) is a natural hair care ingredient that offers a plethora of benefits. It contains both lauric and myristic acid, which provide excellent hydration properties and treat and prevent split ends. The oil creates a thin protective coating on the hair, which prevents environmental or frictional damage. Extracted from the native South American palm tree with healing powers, it has hydrating and anti-inflammatory properties that promote scalp healing and reduce inflammation. Additionally, the oil has a lightweight nature and antimicrobial properties, containing high amounts of vitamin E, which is great for the skin and hair.

Cetyl Alcohol is a hair hero with an abundance of positive qualities. It retains moisture, improves texture, and combats common hair woes like frizz and tangles. It is safe, non-toxic and replenishes moisture, improves texture, and restoring vitality to the hair.

Cupuacu Butter (Theobroma Grandiflorum Seed) is another natural ingredient that helps maintain hair elasticity and hydration. It delivers deep moisture that penetrates the hair shaft. This ingredient is sourced from the Brazilian Amazon rainforest, where people have been using it as a luxurious moisturizer for both hair and skin for years. It is a great ingredient for sensitive scalps and rich in nutrients that stimulate hair growth.

Glyceryl Monostearate, derived from natural sources such as coconuts, palm kernels, or olives, is a versatile ingredient that offers multiple benefits for your hair. Acting as a skin conditioning agent, emulsifier, and surfactant, this waxy component enhances the overall quality of your hair and helps retain moisture, preventing dryness and damage.

Behentrimonium Methosulfate (BTMS) is a plant-based product that comes from natural plant oil colza. It is a emulsifier that adds a silky feel and amazing to hair. 

Rice Protein is a natural volumizing agent that delivers volumizing properties to the hair. It increases the hair's ability to bind moisture, resulting in more shine. Rice proteins also increase hair's flexibility, elasticity, and tensile strength while reducing friction.

Panthenol is a mega moisturizer with natural humectant properties. It helps balance moisture content in hair, improves suppleness, and acts as an emollient and strengthening agent. It retains moisture, smooths strands, and irons out the imperfections in the hair shaft. It also acts as an anti-inflammatory, making it a great ingredient for people with a sensitive scalp.

Other ingredients used in our products including water, fragrance (scent), sodium benzoate and potassium sorbate (both natural preservatives).