A natural brand inspired by sophistication and simplicity.

Founded by Jorge and Raul, we embarked on a mission to discover the ultimate hair care solution that prioritizes sophistication and simplicity. 

Our journey started independently, driven by personal experiences. One of us faced hair loss, while the other grappled with managing his curly hair. These experiences ignited a newfound dedication to our hair routines. However, we always struggled to find a product or routine that was sophisticated enough to have an impact and simple enough not to add further complexity to life.

After tirelessly experimenting with countless products in the market, we realized that the perfect solution didn't exist. So, we took matters into our own hands and created something that we would personally use and trust.

Today, we are proud to share haer with the world.

Join us on this journey to embrace and celebrate your best look yet.